Recognized for more than a decade as one of the leading pop artist of our time and often regarded as a "modern day pop culture icon," artist Romero Britto has been compared to Lichtenstein and Rauschenberg, as well as Warhol, having created contemporary, original modern masterpieces that evoke a spirit of hope and convey a sense of warmth. Dubbed the art of healing with an aesthetic The New York Times said, "exudes warmth, optimism and love," Romero's creations merge bright, joyous colors and playful themes with compositional elements of Cubism, Pop Art, and graffiti in his tireless quest to map out a visual language of hope and happiness that can be easily understood but is also emotionally and intellectually stimulating.
"I protect joy," he says, calling on his knowledge of art history, popular aesthetics, and a sense of humor to meld a new and playfully insightful style of contemporary art. "If I can giggle (because of the colors) and I'm a grown man, imagine what it does to everybody else."
Born in Recife, Brazil in 1963, the renowned Neo-pop artist, painter, serigrapher, and sculptor lived an extremely modest lifestyle while growing up amongst eight brothers and sisters. However, his innate creativity allowed Britto to fill his life with images of a bigger and more beautiful world beyond his own. Self-taught at an early age, he painted on surfaces such as newspapers cardboard or any scraps that he could find. "I've done in the past a lot of work on newspaper," Britto says of his early days. "I painted on newspaper because it was so cheap. I grew up worried about tomorrow—always worried about something. But I never thought I would do what I now do with my art."
With a passion to excel, he prospered academically. Still, Britto's artistic nature eventually led him to seek experiences outside the classroom. In 1983, he traveled to Paris where he was introduced to the work of Matisse and Picasso. After exhibiting in a few galleries and private shows, Britto was encouraged to travel to the United States where Pop Art was thriving. In 1988, Britto moved to Miami and set up a studio open to the public. With an unshakable courage of his own conviction and steadfast belief in his art, Britto spent the next few years exhibiting and attracting the attention of many, quickly emerging as an international artist. Beyond prints, his Britto-ized collectibles, figurines, plates, glasses, ashtrays, and ties are celebrated and sold globally.
Britto's pop sensibility has since leant itself to many collaborations. He was selected alongside Andy Warhol and Keith Haring for Absolut Vodka's "Absolut Art" campaign. He also partnered with brands such as Audi, Bentley, Disney, Technomarine, Evian, Pepsi, the United Nations, BMW, Royal Caribbean Cruises, Grand Marnier, Apple Computers, IBM, and FIFA, for whom he created an official poster for the 2010 World Cup. He has illustrated several books published by Simon and Schuster and Rizzoli. Constantly challenging himself to grow as an artist, Britto has exhibited his work in galleries and museums in over one hundred countries around the world, including the Salon Nationale des Beaux-Arts exhibition at the Carrousel du Louvre in 2008 and 2010. He has created public art installations for the O2 Dome, Hyde Park (credited with being the largest monumental sculpture in London park history), the John F. Kennedy Airport, and Cirque du Soleil at Super Bowl XLI. His personal gallery located on Lincoln Road in Miami Beach, Florida is open to the public and has become a meeting place for school children, celebrities, art collectors, art lovers and those drawn to the creative allure of art.
Among the many private and public roles artists can play in any society, Britto considers his most important role to be that of global agent of positive change; thus, he is committed to developing and facilitating efforts to impact world issues in a positive manner. He is an artistic activist for charitable organizations worldwide and, most of all, an artist who believes "art is too important not to share." He serves as a benefactor, donating time, energy, talent, and resources to over 250 charitable organizations, philanthropic causes and boards such as Best Buddies International, the Andre Agassi Foundation for Education, the World Economic and Development Fund, and St. Jude's Children's Research Hospital. Britto was also named a founding inaugural benefactor of Harvard's "International Negotiation Program," by Dr. Daniel Shapiro, in his quest for peaceful conflict resolution. Often an outspoken advocate, Britto has been selected several times to be a speaker for the arts at the World Economic Forum in Switzerland, and at countless schools and institutions. In early 2011, the President of Brazil, Dilma Rousseff, invited Britto to create the logo for Rede Cegonha, a project to reach over 61 million pre- and post-natal mothers and babies. Britto was honored by the Renascer de Jacarepaguá samba school in its 2012 Carnival parade, himself taking part of the parade on Sambadrome Marquês de Sapucaí. As if that was not enough, he also created the Britto Foundation to provide support to those who partake in the quest to create, promote and encourage education and humanitarian-based initiatives that benefit underserved children around the world. It is a tremendous personal reward, he said, to know so intimately the transformative potential of his art, that his creations are capable of making a difference and inspiring others to give.
World Wide Art
World Wide Art is known for its wide selection of limited edition prints by renowned artists, including the luminescent works of Romero Britto. Their expert staff also specializes in custom conservation framing. In business since 1996, World Wide Art is located in the San Francisco Bay Area and is a well-known art shop for both serious collectors and casual decorators. The staff at World-Wide-Art.com not only deals art, but are collectors and artists themselves who consider their work a labor of love and lifestyle of art appreciation.